The 2024 CanadaHelps Giving Report contains some disturbing news – it found that for the eleventh year running, the number of Canadians making donations to charities has declined. According to the report, this alarming downward trend in donations seems to transcend economic circumstances – in other words, data shows that it is not solely caused by a recession, the pandemic or inflationary spikes. What’s driving this trend and what can nonprofits and charities do to reverse it?
CharityVillage Highlights from the 2024 CanadaHelps Giving Report 2024
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