Report: Unlocking Generosity: Understanding and Engaging Multicultural Canadians in Charitable Giving (Imagine Canada April 2025)

This study provides practical insights to help organizations build stronger connections with some of Canada’s fastest-growing populations. Key themes explored: giving behaviours & potential for greater support, donation methods, and the role of multicultural media.

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Conducted by CulturaliQ and Imagine Canada with the support of BMO and other partners – this comprehensive research project examines how the experiences of multicultural Canadians shape their attitudes towards charitable giving, including: 

  • their levels of giving & the causes they support 
  • their motivations for donating & their preferred donation methods
  • the potential for greater support 

The study focuses on the experiences of first and second-generation immigrants from some of the largest and fast-growing racialized communities in Canada, including South Asian, Chinese, Afro-Caribbean/African, Filipino, Arab and West Asian.

Published on

May 1, 2025