Engaging Younger Generations: Charity Insights Canada Project (CICP) Survey Results April, 2025

Engaging Millennials, Gen Z, and younger generations is top of mind for many charities—but what strategies are actually in place? And what’s proving effective? This survey looked at how Canadian charities are involving younger people as volunteers, donors, and leaders—and the barriers standing in the way.

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Two young people volunteering at a program that provides clothes and food. They are packing a box with cans.

Insights include that youth often prefer short-term, cause-driven engagements over ongoing roles: “Youth are energetic, resourceful and helpful volunteers . . . However, this age group tends to be juggling school, PT work, social life alongside their volunteer role so their commitment tends to be short (6–10 months).” 

Many younger people face economic barriers that limit both their time and ability to give: “..The challenge for many [younger people] is finding the capacity to do so when economic pressures mean spending most of their peak energy working long hours or multiple jobs to make ends meet.” 

Organizations that involve youth as creators—not just participants—report stronger engagement.

View the full report for additional highlights and insights!

 

Published on

April 22, 2025